TRAINING DEVELOPMENT AGENCY & SOFTWARE
WHAT IS COMBAT SALES?
5 WAYS MOST
AND HOW WE SOLVE IT
TRAINING IS UNCALIBRATED
Most information and online training isn’t calibrated to the end user. What this means is the content doesn’t align with the specific preferences, needs, or requirements of the learner. It doesn’t take into account the user's context, understanding level, or objectives. When information is uncalibrated, learners lose attention and focus.
We conduct an in-depth planning phase where we seek to map out the context around the information from the perspective of the learner. By starting with the context around the learner, we can reverse engineer the information so that it’s relevant, understandable, effective, and engaging. Therefore, winning the first battle of online education, attention.
TRAINING IS POORLY CONSTRUCTED
Structuring information in the brain is similar to constructing a house. The foundation sets the stage for layers of understanding, just as a solid base supports the entire structure. If information isn’t constructed correctly, with a solid foundation and clear layout, learners have a difficult time transferring the information into long term memory.
As part of our development process, we outline the instructional content to serve as the foundation for the training program to build upon. Correctly constructing the training materials leads the learners to not feel overwhelmed. By keeping the learners from getting overwhelmed, we win the second battle of education: self belief.
TRAINING IS POORLY DESIGNED
Without correctly utilizing visually appealing design, learners become distracted and lose focus. How information is designed, using visuals, colors, infographics, etc. is an incredibly important tool that most online training underutilizes.
Our team integrates visual and interactive design elements that complement the information and instruction to enhance the learning experience. Doing this facilitate a more intuitive learning process for the learner’s subconscious, thereby winning the third battle of online education: maintaining interest.
TRAINING IS POORLY DELIVERED
Without effective methods of delivery and application of the information, learners lack the necessary tools to properly learn, apply, and retain information and instruction.
We have developed a proprietary LMS (learning model system) that we implement for all of our clients. Our platform implements techniques that not only deliver the information effectively, but also allows the learners to practice effectively. This leads to higher retention of information in a streamlined training system. Our software wins the third battle of online education: retention and application.
TRAINING ISN’T ENJOYABLE
Traditional online training programs frequently overlook a very important aspect of education: enjoyment. Enjoyment in the learning process is vital for an effective training program. Without it, learners lack the intrinsic motivation necessary to develop and maintain the personal habits crucial for ongoing learning and eventual mastery of the material.
As part of our development process, focus on making the education process as enjoyable to the learner as possible. Our goal and mission as a company is to make online education engaging, exciting, and instructive. By centering our mission on the learner, we effectively address a key challenge in online education: the regulation of dopamine for enhanced engagement.